How Dentist-WebSolutions creates an effective keyword strategy for your dental web site and incorporates it with leading-edge design and development.
1. Create a list of 3 to 5 keywords relevant to your business
2. Choose keywords based on difficulty, relevance and location
3. Incorporate these keywords into the content, headers, descriptions of your website in a meaningful and context relevant manner
85% of patients today are looking for a dentist using the internet and specifically the dominant search engines from Google, Yahoo! and Microsoft Bing. How can you as a dentist make sure you are found when these people are looking for you or your dental colleagues and competitors? The key is to rank high in the search engine results (SERP) for the most relevant keywords. Imagine searching for the keyword ‘Dentist’. The search results would be a mile long and not meaningful for the patient. Now, imagine searching for ‘Dentist in Chicago’. The list now would be a lot shorter, but still not very meaningful, since there are an estimated 6,000 dentists in the greater Chicago area. The next logical keywords in order to make the search more meaningful would be to search for a dental specialization like Family Dentist, Family Practice, Orthodontist, Periodontist, etc. or to go into special locations like Lakeview, Lincoln Park, etc.
Author: Gene Greiner, www.dentist-websolutions.com
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